Sounds interesting, but what does it mean?
Copy that works.
Good copy helps you stay competitive. It increases brand visibility by tapping into familiar industry keywords. It's tried, tested and consistent.
Copy that sings.
High-octave copy singles you out as a leader. It busts the formula approach. It pushes the edges because it's not afraid to be different.
Hang on ...
'Copy isn't a person. It can't be afraid.'
You're right, but a super duper copywriter can make words sound as if they're alive. It's the difference between knowing and doing what's required, and going above and beyond.
Below is an illustration of what every good copywriter should offer. Drag the handle to see more bang for buck.
Before you sing, you need a good playlist.
Blogs. Case studies. Web copy. Podcast scripts. Brochures. Job descriptions. CVs. Press releases. Email campaigns. Product descriptions. Ad copy. Newsletters.
Did you think I meant a real playlist? OK, try this.
Work with me on your next project.
Copywriting
Become a thought leader with my help, or nail website copy that sings.
Podcasting
Become an influential voice in your industry with my help.
