I joined Twitter when it was in its infancy.
It was a fun platform for journaling trivial, everyday nonsense. I wanted my friends to join so that we could have a mini “community”, but they were slow to catch on. I began to use it for finding articles and news, but found myself logging in less and less.
Then there was an explosion of interest in Twitter. It felt like everyone and their uncle (and their cat) had a Twitter profile, and the conversations became richer and more diverse. Friends logged in, left and joined Facebook. Some stuck around, but it was clear I was never going to sell Twitter as a community for the people around me. This is when it became more of a work tool.
As time passed, the nature of Twitter began to change. I used it predominantly to market my business, and regularly posted personal messages about my travels. Yet, I began to read it far less frequently. I saw it as noise, and didn’t like it.
So, 13 or 14 years after I first signed in, I deleted my account.
This wasn’t a decision I took lightly, especially as I market myself as a writer for social media platforms. I still believe in the power of social media as a corporate marketing tool. But is Twitter as a community platform a force for good? I now don’t believe it is.
While I still write and develop social media strategies for my clients, I do this without endorsing certain platforms by having my own profiles. In the case of Twitter, I voted with the delete button, and until further notice I'm happy with my decision.
If you’re interested in reading more, try How Twitter ruined everything by Douglas Murray.