Dynamic case studies
10x Future Technologies markets itself as a financial services technology company that delivers "next-generation core banking solutions". As part of a push to promote its position as Banking as a Service specialist, I helped 10x write short-form, punchy case studies that tapped in to nontraditional language.
Financial services can often conform to buzzwords, legacy vernacular and repetitiveness. 10x is trying to get away from this approach by using a more dynamic, though not entirely informal, language.
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